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Director, Marketing - Remote Eligible
Develop and execute innovative marketing strategies to attract technical audiences effectively.
Remote
Senior
1 month ago
Alloy Automation
Alloy is the connective tissue for the ecommerce software world
3 Similar Jobs at Alloy Automation
✨ About The Role
- The Director of Marketing will be responsible for designing and executing Alloy's marketing strategy while joining the leadership team.
- The role involves hands-on work across various marketing functions, including demand generation, digital marketing, and account-based marketing (ABM).
- Key performance indicators will focus on increasing inbound leads and generating new opportunities, with a strong emphasis on pipeline growth.
- The candidate will need to understand the psychology of developers and product managers to create effective marketing strategies targeting these personas.
- The role requires staying updated on market trends to enhance Alloy's brand presence and positioning in a competitive landscape.
⚡ Requirements
- The ideal candidate will have experience as a first marketing hire, demonstrating the ability to build and execute marketing strategies from the ground up.
- A minimum of 5 years of experience managing and deploying marketing strategies across various channels such as SEO, social media, paid search, and events is essential.
- Previous experience working with technical products and understanding technical audiences is crucial for success in this role.
- The candidate should have a proven track record of owning lead generation KPIs and contributing to pipeline and revenue growth.
- A strong ability to experiment with new ideas, track metrics, and quickly pivot away from ineffective strategies is necessary.
- The successful candidate will be able to collaborate closely with sales, product, and engineering teams to align marketing efforts with business goals.
About Alloy Automation
Alloy is the connective tissue for the ecommerce software world