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Content Marketing Manager
Develop and execute a comprehensive content marketing strategy to enhance brand visibility and lead generation.
AtlantaDallasAustinHouston
Mid-Level
1 month ago
✨ About The Role
- The Content Marketing Manager will create, implement, and manage content marketing strategies to drive brand awareness and generate leads.
- This role involves developing high-quality content across various platforms, including websites, blogs, and social media.
- The manager will collaborate with cross-functional teams, including marketing, design, and sales, to ensure consistent messaging.
- Responsibilities include conducting thorough research on industry trends and target audience preferences to identify content opportunities.
- The role requires optimizing content for search engines to improve organic rankings and increase website traffic.
- The manager will maintain editorial calendars to ensure consistent content production and timely delivery.
- Monitoring and analyzing content performance metrics will be essential to identify areas for improvement.
âš¡ Requirements
- A successful candidate will have a bachelor's degree in marketing, communications, journalism, or a related field.
- The ideal candidate will possess over 3 years of proven work experience as a Content Marketing Manager or in a similar role.
- Excellent written and verbal communication skills are essential, along with a keen eye for detail.
- A strong understanding of content marketing principles, strategies, and tactics is necessary for this position.
- The candidate should have experience with content creation and management tools such as WordPress or HubSpot.
- Knowledge of SEO best practices and keyword research tools is crucial for optimizing content.
- A creative mindset with the ability to think strategically and generate innovative ideas will be beneficial.
- The ability to work independently and collaboratively in a fast-paced, dynamic environment is important for success in this role.
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