✨ About The Role
- The Performance Marketing Lead will be responsible for designing, implementing, and managing end-to-end performance marketing strategies across various digital channels.
- This role involves planning and executing paid search, social media, display advertising, and affiliate marketing campaigns to drive business growth.
- The candidate will monitor and analyze campaign performance using tools like Google Analytics and Facebook Ads Manager to ensure optimal results.
- Budget management is a key responsibility, ensuring cost efficiency while meeting key performance indicators such as CTR, conversion rate, and ROAS.
- The role requires continuous analysis of market trends and competitors to identify growth opportunities and refine marketing strategies.
âš¡ Requirements
- The ideal candidate will have a minimum of 8 years of experience in a performance marketing role, demonstrating a strong background in digital marketing strategies.
- A deep technical expertise in performance marketing channels such as Google Ads, Meta, LinkedIn, and others is essential for success in this role.
- Strong analytical skills are required, with the ability to interpret complex data and derive actionable insights to optimize marketing campaigns.
- The candidate should possess exceptional organizational and time management skills to effectively manage multiple campaigns simultaneously.
- Excellent communication skills, both verbal and written, are necessary to collaborate with cross-functional teams and present performance reports.