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Product Marketing Manager

Develop product marketing strategies to drive customer adoption of new features and products.
Los Angeles
Mid-Level
$120,000 - 140,000 USD / year
3 weeks ago

✨ About The Role

- Responsible for launching all new products and features to new and existing customers through integrated marketing campaigns - Collaborate across functions to develop effective product marketing strategies to drive customer adoption - Write compelling messages across marketing channels to effectively communicate product changes, new features, and upcoming roadmap - Work closely with post-sales channel managers to revamp onboarding communications and create retention lifecycle marketing campaigns - Conduct ongoing buyer and customer research to build personas and analyze data to determine campaign efficiency

⚡ Requirements

- Experienced in product marketing, customer insights, email marketing, and funnel optimization with 3-4 years of relevant experience - Skilled in developing and executing product marketing strategies to drive customer adoption of new features - Strong written and verbal communication skills, with the ability to craft compelling narratives based on data and user insights - Proven track record of managing multiple product and feature launches successfully - Familiarity with integrated marketing campaigns, in-app video tutorials, and product marketing tools like Google Analytics
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Product Marketing Manager
Los Angeles
$120,000 - 140,000 USD / year
Marketing
About AtoB
Rebuilding global transportation payments.