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Lead Product Marketing Manager - Remote Eligible
Build the foundation of our product marketing and go-to-market enablement strategy.
Remote
Senior
1 month ago
✨ About The Role
- The Lead Product Marketing Manager will develop and execute the product marketing strategy for Benepass.
- This role involves deeply understanding product capabilities and translating them into relevant use cases for Benefits buyers.
- The candidate will collaborate with sales, marketing, and customer success teams to create compelling narratives for decision-makers.
- Conducting market research to gather competitive insights and inform product roadmap decisions is a key responsibility.
- The position requires analyzing sales and marketing data to optimize strategies and drive revenue growth.
⚡ Requirements
- The ideal candidate will be a self-starter with a proactive approach to learning product capabilities and market dynamics.
- They should possess strong analytical skills to conduct market research and identify trends and buyer personas.
- A collaborative mindset is essential, as the role requires close cooperation with various customer-facing teams.
- The candidate should have experience in developing and executing product marketing strategies, including positioning and messaging.
- They must be able to design and implement sales enablement programs that effectively equip the sales team.
About Benepass
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