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Sr. Manager, Marketing Analytics
Develop and implement new data pipelines for enhanced marketing analytics reporting.
Fort Lauderdale, Florida, United States
Senior
1 month ago
✨ About The Role
- The Sr. Manager of Marketing Analytics will oversee the delivery of reports and ad-hoc analysis while supervising a team of analysts.
- Responsibilities include creating reporting that tracks KPIs and providing insights into various business areas using SQL, Excel, and data visualization tools.
- The role involves utilizing large volumes of internal and external data sources for model development and statistical analysis.
- The Sr. Manager will design marketing attribution and track relevant outcomes for measuring marketing campaigns against objectives.
- The position requires conducting analysis of digital marketing campaigns and monitoring key KPIs such as CPCs and website conversion rates.
âš¡ Requirements
- The ideal candidate will have a master's degree in mathematics, statistics, business, computer science, or a related discipline.
- A minimum of 6 years of experience in analytics, particularly in marketing analytics, digital analytics, or business analytics, is essential.
- Strong SQL skills are required, with the ability to create complex queries and manage data processes effectively.
- The candidate should possess excellent project management skills, capable of building and executing project plans with defined deliverables and timelines.
- Experience in managing and supervising a team of analysts is crucial for this role.
About CarDash
Managed marketplace for automotive services.