✨ About The Role
- The Growth Marketing Specialist will manage and execute ABM strategies, ensuring accurate segmentation and alignment with sales objectives.
- The role involves designing and executing tailored email campaigns and creating automated workflows to nurture leads.
- The candidate will be responsible for creating and monitoring demand generation landing pages to capture and convert leads.
- The position requires planning, executing, and tracking paid campaigns across search and display platforms like Google and Bing.
- Continuous monitoring of campaign ROI and adjusting strategies to improve results is a key responsibility.
⚡ Requirements
- The ideal candidate has at least 3 years of experience in demand generation, ABM, or digital marketing for B2B companies.
- A strong understanding of ABM platforms like RollWorks and experience with marketing automation platforms such as HubSpot is essential.
- The candidate should possess excellent project management skills and a keen attention to detail.
- A data-driven mindset is crucial, with the ability to analyze and report on campaign performance effectively.
- Experience in creating and optimizing landing pages, email campaigns, and paid campaigns is highly valued.