Sr. Performance Marketing Specialist - Remote Eligible

✨ About The Role

- The Sr. Performance Marketing Specialist will lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads. - The role involves implementing A/B testing and collaborating with Product Marketing to enhance campaign performance and ROI. - The candidate will manage and optimize Google Shopping and PMax campaigns, working closely with Google partners. - Maintaining and improving product feeds through Google Merchant Center is a key responsibility, requiring collaboration with Growth Analytics. - The position includes contributing to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones. - The specialist will partner with international marketing teams to support global buyer and seller acquisition strategies. - Collaboration with SEO teams on integrated initiatives to optimize web performance and content marketing efforts is expected. - Monitoring and analyzing campaign performance, budget allocation, and KPIs will be crucial for providing actionable insights for continuous improvement. - The role also involves assisting in managing the performance marketing budget and contributing to sustainable growth strategies.

⚡ Requirements

- The ideal candidate will have at least 2 years of hands-on experience with Google Shopping and overall Google Ads management. - Strong analytical skills and proficiency in Excel are essential for interpreting data effectively and driving campaign performance. - Proven project management skills are necessary to monitor project progress and ensure alignment with objectives. - Excellent communication skills are required to collaborate effectively across various teams within the organization. - Experience in e-commerce, marketplace, or online retail environments is preferred to understand the industry dynamics.