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Senior Marketing Operations Manager - Remote Eligible
Optimize marketing processes to increase lead conversion rates and improve data management.
Remote
Senior
1 month ago
Quorum (formerly Govpredict)
The system of record for government affairs.
2 Similar Jobs at Quorum (formerly Govpredict)
✨ About The Role
- The Senior Marketing Operations Manager will lead the marketing technology stack and reporting, overseeing tools like Marketo, Salesforce, and Demandbase.
- Responsibilities include optimizing marketing processes to increase the volume of meetings scheduled and warm leads handed over to sales.
- The role involves improving the marketing attribution model and refining lead scoring and segmentation for better lead quality.
- The candidate will work closely with the demand generation team to enhance workflows and campaign objectives.
- Managing a Marketing Operations Associate and ensuring data cleanliness and integrity in marketing data are key aspects of the job.
⚡ Requirements
- The ideal candidate has 5-10 years of experience in B2B demand generation or a similar role focused on driving conversion through a multi-month acquisition funnel.
- Proficiency in marketing automation and sales software, particularly Marketo and Salesforce, is essential for success in this position.
- A strong analytical mindset is required, with the ability to examine quantitative data, draw insightful conclusions, and report findings in an actionable manner.
- The candidate should be known for their reliability and ability to complete high-caliber projects on schedule.
- Experience with ABM software, website analytics, and chatbots is a plus, indicating a well-rounded skill set in marketing technologies.
About Quorum (formerly Govpredict)
The system of record for government affairs.