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Product Marketing Manager - Remote Eligible

Craft compelling stories that resonate with target audiences to drive product adoption.
San Francisco Bay AreaRemote
Senior
$165,000 - 210,000 USD / year
1 month ago
Hightouch

Hightouch

Sync data from your warehouse into the tools your business teams rely on

✨ About The Role

- Responsible for driving the go-to-market strategy, fine-tuning website messaging, creating sales enablement materials, and developing internal messaging - Collaborate closely with various teams to define a GTM strategy that helps achieve ambitious growth goals - Conduct user research to identify gaps in the market for the product to fill and create differentiating positioning for products and solutions - External evangelism of the company at field events, customer engagements, and webinars - Play an integral role in product development by conducting user research and identifying market gaps that the products can fill

⚡ Requirements

- Experienced in developing and executing go-to-market strategies for new product launches, particularly in the MarTech, Data, and AI spaces - Skilled in conducting market research and user interviews to identify customer needs and market trends - Proficient in technical product positioning, able to articulate technical aspects and benefits to both technical and non-technical audiences - Strong in competitive analysis, able to analyze competitors' products, strategies, and market positioning to inform product development and marketing strategies - Excellent communication skills, with the ability to craft clear, persuasive messaging for different audiences
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Product Marketing Manager - Remote Eligible
San Francisco Bay AreaRemote
$165,000 - 210,000 USD / year
Marketing
About Hightouch
Sync data from your warehouse into the tools your business teams rely on