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Product Marketing Manager, AI Decisioning - Remote Eligible
Own the go-to-market strategy for the AI Decisioning product.
Remote
Mid-Level
$150,000 - 185,000 USD / year
3 weeks ago
Hightouch
Sync data from your warehouse into the tools your business teams rely on
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✨ About The Role
- The Product Marketing Manager will own the go-to-market strategy for Hightouch's AI Decisioning product, aimed at empowering marketers.
- Responsibilities include developing positioning and messaging that emphasizes use cases like 1:1 personalization and customer journey optimization.
- The role involves conducting user research to identify pain points and market opportunities for CRM marketers.
- The candidate will create sales enablement materials, including playbooks and customer stories, to demonstrate the product's value.
- The position requires representing Hightouch at events and webinars to build trust with stakeholders in the CRM and martech ecosystem.
âš¡ Requirements
- The ideal candidate has proven experience in planning and executing go-to-market strategies for enterprise B2B SaaS products, particularly in the martech or AI space.
- A deep understanding of CRM and lifecycle marketers is essential, including their goals, pain points, and decision-making processes.
- Strong storytelling skills are necessary to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers.
- The candidate should possess technical fluency to articulate the benefits of AI Decisioning for both technical and non-technical audiences.
- Experience in market and competitive research is important to identify differentiation opportunities and ensure product-market fit.
Product Marketing Manager, AI Decisioning - Remote Eligible
Remote
$150,000 - 185,000 USD / year
Marketing
About Hightouch
Sync data from your warehouse into the tools your business teams rely on