✨ About The Role
- The role involves driving existing marketing channels such as social, affiliates, and search to the next level while expanding into new customer acquisition venues.
- Initially, the position will function as a senior individual contributor to establish a foundational growth engine.
- The candidate will be responsible for analyzing and monitoring campaign performance, identifying trends, and making strategic optimizations.
- There will be a focus on conceiving and executing innovative experiments to enhance performance based on data-driven insights.
- Once successful strategies are identified, the role will transition into a leadership position, requiring the building and management of a marketing team.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in digital performance marketing, with at least 2 years managing paid search, social media, or programmatic affiliate advertising channels.
- A bachelor's degree in marketing or a STEM discipline is essential for this role.
- Strong quantitative analytical skills are necessary, along with the ability to tell compelling stories through data.
- The candidate should thrive in a fast-paced and ambiguous environment, demonstrating an ownership mentality and a drive for excellence.
- Experience in leading and optimizing marketing channels will be crucial for success in this position.