✨ About The Role
- The Staff Product Marketing Manager will be responsible for shaping the go-to-market strategy for HRIS and Payroll products at Lattice.
- This role requires collaboration across various teams, including demand, content, social, web, and events, to execute comprehensive marketing strategies.
- The candidate will craft compelling messaging and positioning to differentiate Lattice in the HR tech market.
- Conducting in-depth market research to understand customer needs, buying behavior, and industry trends is a key responsibility.
- The role involves partnering closely with the product team to influence feature prioritization and product differentiation.
- The candidate will also work with sales and solutions teams to create engaging sales demos and effective training materials.
- Analyzing product performance metrics and market feedback to refine product roadmap and marketing strategies is essential for success in this position.
âš¡ Requirements
- The ideal candidate will have over 7 years of product marketing experience, particularly in the HR tech industry.
- A proven track record of successfully launching new products and driving their adoption is essential.
- Excellent communication, writing, and storytelling skills are necessary to effectively convey complex features as compelling benefits.
- Strong analytical skills and a data-driven approach to decision-making are crucial for this role.
- The candidate should be a self-starter with exceptional project management abilities, capable of working in a fast-paced environment.