✨ About The Role
- The Product Marketing Manager will lead the go-to-market strategies for new and existing products, focusing on audience segmentation and campaign management.
- The role involves conducting competitive analysis and market research to identify trends and opportunities for product positioning.
- The candidate will collaborate with Engineering and Design teams to align product and marketing roadmaps, representing the voice of the customer.
- The position requires leading integrated marketing campaigns across various channels to drive product awareness and user engagement.
- The manager will also be responsible for equipping business development teams with necessary tools and resources to communicate product value effectively.
⚡ Requirements
- The ideal candidate will have over 5 years of experience as a product marketing manager, particularly in fintech, SaaS, or insurance environments.
- A strong strategic mindset is essential, with the ability to translate business goals into actionable marketing plans.
- The candidate should possess exceptional analytical skills, being data-driven and capable of analyzing performance metrics to inform marketing strategies.
- Excellent communication skills are necessary, with the ability to craft compelling narratives and influence cross-functional teams.
- Proven project management abilities are required to handle multiple priorities in a fast-paced environment while meeting deadlines.