✨ About The Role
- The Growth Marketing Creative Lead will oversee the production of creative assets, including image and video ads, and will be responsible for the performance of paid social advertising results.
- This role involves collaborating with design and product teams to develop high-quality messaging that illustrates product value propositions.
- The candidate will implement and maintain robust conversion tracking and analytics tools to understand user behavior and assess creative performance.
- Collaboration with internal stakeholders is essential to ensure that objectives align with overall growth marketing goals.
- The position is based in Mountain View, CA, requiring in-person work five days a week.
âš¡ Requirements
- The ideal candidate will have extensive prior experience with creative iteration, particularly on videos and creator partnerships in paid social advertising channels.
- A strong understanding of growth marketing topics beyond creative, such as conversion tracking and landing page optimization, is essential.
- The candidate should possess familiarity with analytics tools like Mixpanel and Hotjar, demonstrating a data-driven approach to marketing.
- Excellent quantitative abilities are necessary for assessing performance, along with expertise in Excel.
- Strong communication and organizational skills, with a sharp attention to detail, will be crucial for success in this role.
- The candidate should be able to multitask and prioritize effectively in a fast-paced environment.
- A proactive mindset with a willingness to learn and contribute to a collaborative team environment is highly valued.