✨ About The Role
- The Growth Marketing Lead will oversee paid marketing campaigns, taking responsibility for their performance on a daily basis.
- This role involves optimizing campaign performance through creative experimentation with various elements such as images, keywords, and landing pages.
- The candidate will be responsible for end-to-end campaign creation and management, collaborating with design and sales teams as well as external marketing partners.
- Implementing and maintaining robust conversion tracking and analytics tools in partnership with the engineering team is a key responsibility.
- The role requires collaboration with internal stakeholders to ensure alignment with overall growth marketing goals.
âš¡ Requirements
- The ideal candidate will have extensive prior experience with key growth marketing channels, particularly in paid search and paid social advertising.
- A strong understanding of technical growth marketing topics such as conversion tracking and landing page optimization is essential.
- The candidate should possess familiarity with analytics tools like Mixpanel and Hotjar, demonstrating a data-driven approach to marketing.
- Proficiency in Python and SQL is a significant advantage, indicating a technical aptitude for analyzing marketing data.
- Strong communication and organizational skills are necessary, along with a keen attention to detail to manage multiple campaigns effectively.
- A proactive mindset and willingness to learn are crucial for contributing to a collaborative team environment.