Senior Manager, Lifecycle Marketing

✨ About The Role

- The Senior Manager, Lifecycle Marketing will own all aspects of lifecycle marketing, focusing on lead nurturing and user engagement. - This role involves executing email and SMS campaigns, analyzing performance, and optimizing strategies to increase customer lifetime value. - The position requires designing member journey maps to identify key touchpoints for engagement across various channels. - The candidate will collaborate with product and marketing teams to run experiments and enhance the member journey. - The role includes leveraging user research to create personalized messaging and experiences for different customer segments.

⚡ Requirements

- The ideal candidate will have extensive experience in lifecycle marketing, particularly in nurturing leads and increasing customer retention. - A strong background in data analysis is essential to effectively measure campaign performance and optimize engagement strategies. - The successful individual will be creative and strategic, capable of developing compelling storytelling for marketing campaigns. - Experience in collaborating cross-functionally with product, data, and clinical teams is crucial for this role. - The candidate should be proficient in managing marketing technology tools and improving marketing operations through automation and segmentation techniques.