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Associate Manager, Offline Marketing
Optimize and manage offline marketing campaigns to drive patient growth effectively.
New York
Mid-Level
3 weeks ago
Modern Fertility (Acquired by Ro)
Modern Fertility is building personalized at-home fertility tests for women
10 Similar Jobs at Modern Fertility (Acquired by Ro)
✨ About The Role
- The Associate Manager will help plan and deploy the offline marketing budget, focusing on TV and audio across multiple business units.
- They will analyze weekly performance data and synthesize it into summaries for stakeholders.
- The role involves reviewing daily TV logs to ensure accurate pricing and attribution of purchased spots.
- The candidate will dive into TV network performance and make optimizations based on cost-per-view and customer acquisition cost targets.
- They will collaborate with various teams, including Creative, Analytics, and Medical, to share insights and inform future strategies.
âš¡ Requirements
- The ideal candidate has a minimum of 3-4 years of experience in a marketing, growth, or media planning role.
- They should be familiar with managing TV and audio acquisition programs, including both linear and streaming platforms.
- A strong passion for data is essential, along with the ability to utilize qualitative and quantitative information for effective decision-making.
- The candidate should have experience working on high-growth products with significant marketing budgets.
- An active consumer of media, they should possess a deep understanding of the broader media landscape and trends within key offline channels.
About Modern Fertility (Acquired by Ro)
Modern Fertility is building personalized at-home fertility tests for women