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Associate Manager, Performance Marketing

Drive creative testing roadmap focusing on short-form UGC video for paid social campaigns.
New York
Mid-Level
$99,500 - 120,000 USD / year
1 week ago
Modern Fertility (Acquired by Ro)

Modern Fertility (Acquired by Ro)

Modern Fertility is building personalized at-home fertility tests for women

7 Similar Jobs at Modern Fertility (Acquired by Ro)

✨ About The Role

- The Associate Manager will lead the paid social strategy and execution for a portion of the business, focusing on campaign optimization and budget management. - They will oversee the creative process for paid social ads, from concept development to refinement, ensuring a high volume of engaging ad creatives. - The role involves partnering with the influencer marketing team to create user-generated content (UGC) ads that drive conversions. - The candidate will analyze performance data to identify opportunities for media, creative, and landing page improvements. - Regular competitive analysis and market research will be conducted to inform creative and campaign strategies.

âš¡ Requirements

- The ideal candidate has 3-5 years of experience as a paid social operator, demonstrating a solid understanding of the Facebook/Instagram ecosystem. - They possess exceptional creative intuition, allowing them to instinctively identify engaging ad content and its potential impact on user behavior. - Strong analytical skills are essential, with prior experience in utilizing tools like Google Analytics and Mixpanel to derive insights from performance data. - Excellent written and verbal communication skills are necessary for effective collaboration with cross-functional teams. - Attention to detail is crucial, ensuring that all aspects of campaign execution are meticulously managed.
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Associate Manager, Performance Marketing
New York
$99,500 - 120,000 USD / year
Marketing
About Modern Fertility (Acquired by Ro)
Modern Fertility is building personalized at-home fertility tests for women