✨ About The Role
- The Associate Manager will lead the paid social strategy and execution for a portion of the business, focusing on campaign optimization and budget management.
- They will oversee the creative process for paid social ads, from concept development to refinement, ensuring a high volume of engaging ad creatives.
- The role involves partnering with the influencer marketing team to create user-generated content (UGC) ads that drive conversions.
- The candidate will analyze performance data to identify opportunities for media, creative, and landing page improvements.
- Regular competitive analysis and market research will be conducted to inform creative and campaign strategies.
âš¡ Requirements
- The ideal candidate has 3-5 years of experience as a paid social operator, demonstrating a solid understanding of the Facebook/Instagram ecosystem.
- They possess exceptional creative intuition, allowing them to instinctively identify engaging ad content and its potential impact on user behavior.
- Strong analytical skills are essential, with prior experience in utilizing tools like Google Analytics and Mixpanel to derive insights from performance data.
- Excellent written and verbal communication skills are necessary for effective collaboration with cross-functional teams.
- Attention to detail is crucial, ensuring that all aspects of campaign execution are meticulously managed.