✨ About The Role
- The Marketing Specialist will manage TOFU, MOFU, and BOFU email marketing campaigns to engage and nurture leads.
- This role involves collaborating with the sales team to refine contact lists for precise targeting across various segments.
- The candidate will identify new sources and opportunities for content distribution.
- Leading pre and post-event marketing campaigns is a key responsibility of this position.
- The Marketing Specialist will design and distribute whitepapers, including landing pages and lead capture forms.
- Managing Nimble’s presence at conferences and webinars, including coordinating speakers and preparing marketing assets, is part of the job.
- The role includes promoting speaking sessions through LinkedIn posts, email campaigns, and other marketing channels.
- Creating compelling thought leadership content is expected from the candidate.
âš¡ Requirements
- The ideal candidate will have 3-4+ years of experience managing full-cycle marketing campaigns.
- A background in lead generation and marketing campaigns, particularly within pharmaceutical organizations or healthcare, is preferred.
- Proficiency in email marketing platforms such as Constant Contact or Salesforce Marketing Cloud is essential.
- Strong project management skills with a keen focus on deadlines and attention to detail are necessary for success in this role.
- The candidate should possess creative design skills for producing email, social media, and event materials.
- A bachelor's degree is required for this position.