✨ About The Role
- The Lifecycle Marketing Lead will develop and own the Lifecycle Marketing strategy for conversion, retention, and reactivation across various channels.
- This role involves designing and executing email and SMS campaigns from start to finish, including collaboration with engineering for data setup.
- The candidate will define key Lifecycle metrics and set clear goals that align with overall business priorities.
- Customer segmentation strategy will be a key focus, requiring analysis and research inputs throughout the patient journey.
- Collaboration with partners across Marketing, Product, Engineering, and other departments will be necessary to align lifecycle efforts with business initiatives.
âš¡ Requirements
- The ideal candidate is a full-funnel marketer with a diverse set of ideas and tactics to enhance both pre-signup conversion and patient lifetime value (LTV).
- A strong sense of autonomy and ownership is essential, as the role requires managing all aspects of Lifecycle Marketing.
- The candidate should be data-driven, with a passion for A/B testing and continuous improvement of marketing campaigns.
- Empathy and a patient-first mindset are crucial, as the role involves creating personalized campaigns for a wide range of patients.
- Operational excellence is important, with a keen attention to detail while maintaining efficiency and speed in execution.