✨ About The Role
- The Senior Marketing Operations Manager will oversee and optimize the marketing technology stack to enhance operational efficiency.
- This role involves defining and optimizing the marketing funnel while delivering data visualizations and performance reports.
- The manager will develop and maintain dashboards and reports that provide actionable insights to improve marketing performance.
- Supporting the development and forecasting of lead and pipeline targets is a key responsibility of this position.
- The role requires managing the marketing budget and technology renewals to align with the company's strategic objectives.
- The candidate will evaluate and implement new technologies while managing vendor relationships to drive process efficiencies.
âš¡ Requirements
- The ideal candidate will have over 6 years of marketing operations experience, particularly in top-of-funnel strategies for conversion and pipeline growth.
- A strong understanding of IT, sales, finance, marketing, and sales development integration is essential for success in this role.
- The candidate should possess excellent communication skills to effectively drive strategic priorities across multiple functions.
- Proven ability to analyze data and turn it into actionable business insights is crucial for this position.
- The successful individual will be skilled in translating complex business processes into clear and concise documentation.
- Proficiency with marketing tools such as Salesforce, Marketo, Outreach, ZoomInfo, and 6Sense is required.