✨ About The Role
- The Brand & Product Marketing Lead will develop and execute marketing strategies that elevate the brand's presence.
- They will lead product launches, partnering with product and growth teams to create effective go-to-market strategies.
- Understanding the audience and market is crucial, as they will advocate for customers and leverage insights for product positioning.
- The role involves collaboration with various teams to ensure a cohesive customer journey from awareness to retention.
- The candidate will define clear goals, analyze results, and iterate on strategies to continuously improve marketing efforts.
⚡ Requirements
- The ideal candidate has experience in consumer businesses that are tech-forward and customer-obsessed.
- A natural storyteller, they can create compelling messaging for brand campaigns and product launches.
- They thrive at the intersection of strategy and execution, capable of turning big ideas into actionable plans.
- The candidate should be comfortable in a startup environment, adapting to fast-moving and evolving situations.
- Collaboration is key; they should work seamlessly across teams and enhance processes.