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Performance Marketing Lead - Remote Eligible
Build and execute a channel testing roadmap to diversify customer acquisition strategies.
Remote
Senior
3 weeks ago
✨ About The Role
- The Performance Marketing Lead will be responsible for developing and executing a comprehensive performance marketing strategy.
- This role involves managing the paid marketing budget and ensuring efficient allocation of resources.
- The candidate will drive strategy and execution across existing channels like Meta and Google, as well as emerging platforms such as TikTok and podcasts.
- A key responsibility will be to develop and manage a channel testing roadmap to diversify the acquisition mix.
- The role requires collaboration with Growth Product teams to optimize conversion rates and landing pages.
⚡ Requirements
- The ideal candidate will have a strong background in performance marketing with a proven track record of driving customer acquisition.
- Experience in managing marketing budgets and ensuring a strong return on investment is essential for success in this role.
- The candidate should possess excellent analytical skills to monitor and report on key performance metrics.
- A collaborative mindset is necessary to work effectively with cross-functional teams, including product, creative, and data.
- The successful individual will be comfortable with testing and optimizing marketing strategies across various channels.
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A live online learning platform that empowers kids ages 3–18.