✨ About The Role
- The Director of Marketing will be responsible for developing and implementing a strategic marketing playbook to enhance brand awareness.
- This role involves leading the development and maintenance of the brand's visual and written identity.
- The candidate will plan, develop, and execute marketing initiatives across various channels, including digital, social, and print.
- Conducting research to gather insights on customer perceptions and preferences will be a key responsibility.
- The role requires managing budgets and resources effectively, allocating them based on data-driven impact potential.
âš¡ Requirements
- The ideal candidate will have at least 6 years of experience in brand marketing or a related field, demonstrating a proven track record of successful brand marketing strategies.
- Strong analytical skills are essential for making data-driven decisions and tracking key performance indicators.
- Excellent communication and interpersonal skills are necessary for effective collaboration with cross-functional teams.
- A passion for helping underserved communities, particularly those experiencing complex chronic needs, is crucial for aligning with the company's mission.
- Experience in HealthTech is a strong plus, indicating familiarity with the healthcare landscape and its challenges.