✨ About The Role
- Collaborate with customers, Sales, Customer Success, and other departments to create and execute the content marketing strategy
- Write and edit various types of content such as blog posts, white papers, and social media posts
- Research industry trends and gather data to inform content creation
- Conduct interviews with customers, ranging from bank CEOs to frontline staff, to gather insights for content creation
- Support the marketing team in implementing content plans and strategies
⚡ Requirements
- Experience in content marketing with a focus on creating compelling case studies, white papers, and other content to showcase success stories
- Strong writing and editing skills with attention to detail to produce high-quality content for diverse audiences
- Ability to conduct customer interviews and collaborate effectively with various teams within the company
- Proficiency in content management systems and social media platforms to implement content plans and strategies
- Analytical mindset to evaluate content performance and adapt strategies accordingly