✨ About The Role
- The Head of Marketing will lead the creation and implementation of a demand generation strategy to drive qualified opportunities.
- This role involves managing a marketing team, including a Content Marketer and a Product Marketer, ensuring alignment with overall marketing goals.
- The candidate will be expected to launch and optimize marketing campaigns, using data to refine performance continually.
- Close collaboration with the Head of Sales is necessary to ensure marketing efforts translate into pipeline growth and revenue.
- The role includes reporting on key marketing metrics to the leadership team and providing strategic recommendations for growth.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in demand generation roles within B2B SaaS companies.
- A proven track record in building, testing, and scaling demand generation programs is essential for success in this role.
- Strong leadership skills are necessary, as the candidate will be responsible for managing and mentoring a marketing team.
- The candidate should possess a deep understanding of the buyer journey to effectively inform messaging across various channels.
- Experience collaborating with sales and product teams to drive pipeline growth is crucial.
- The successful candidate will be data-driven, with strong analytical skills to measure and optimize campaign performance.
- Adaptability and innovation are key traits, as the role requires thriving in a fast-paced startup environment.