✨ About The Role
- The Content Marketing Manager will be responsible for developing a comprehensive content strategy aimed at educating and engaging enterprise B2B audiences.
- The role involves creating and editing a variety of content types, including blogs, whitepapers, case studies, webinars, infographics, and videos.
- The candidate will optimize content for SEO and utilize analytics tools to measure performance and effectiveness.
- Collaboration with subject matter experts, sales, and product teams is crucial to ensure content aligns with customer needs and market trends.
- The manager will oversee the content calendar and manage the production process from concept to publication, working with contractors and vendors.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in content marketing, specifically for enterprise B2B SaaS companies.
- A strong background in cybersecurity or API-based products is preferred, showcasing relevant industry knowledge.
- Exceptional writing and editing skills are essential, with a portfolio that reflects expertise in complex and technical topics.
- Familiarity with tools such as Webflow and HubSpot, along with a solid understanding of SEO best practices, is necessary.
- The candidate should possess the ability to translate intricate technical concepts into engaging narratives that resonate with the target audience.