✨ About The Role
- The Marketing Program Manager will develop a comprehensive content strategy aimed at educating and engaging enterprise B2B audiences.
- Responsibilities include creating and editing various types of content, such as blogs, whitepapers, and videos.
- The role involves optimizing content for SEO and measuring its performance using analytics tools.
- Collaboration with subject matter experts, sales, and product teams is crucial to ensure content aligns with customer needs.
- The candidate will manage the content calendar and oversee the production process from concept to publication.
⚡ Requirements
- The ideal candidate will have over 5 years of experience in content marketing, particularly in the enterprise B2B SaaS sector.
- A strong background in cybersecurity or API-based products is preferred to align with the company's focus.
- Exceptional writing and editing skills are essential, with a portfolio showcasing expertise in complex technical topics.
- Familiarity with tools such as Webflow and HubSpot, along with a solid understanding of SEO best practices, is required.
- The candidate should possess the ability to translate technical concepts into engaging narratives that resonate with the target audience.