✨ About The Role
- The Copywriter - Product Marketing will play a leading role in shaping the communication strategy for products and features.
- They will collaborate closely with Marketing, Product, Operations, and Customer Care teams to craft engaging and informative content.
- The role involves writing content across all marketing channels, including emails, social media, web, in-app messages, and video.
- The candidate will champion brand guidelines and tone of voice, ensuring consistency across all touchpoints and platforms.
- A data-driven approach will be used to ensure that product marketing content resonates with customers.
- The role will also involve offering insights on UX writing throughout the product development and design process.
âš¡ Requirements
- The ideal candidate will have strong experience as a copywriter specializing in product marketing across various channels.
- They should possess the ability to mold a product's perception in the market and develop effective product marketing campaigns, preferably in the fintech space.
- Excellent English writing, editing, and communication skills are essential, with a passion for creating clear and concise content.
- A proven track record of explaining complex technical concepts in simple, engaging terms is crucial for success in this role.
- Experience with user research, market trends, and data analysis will be important for informed decision-making and continuous improvement.
- The candidate should be able to collaborate effectively with cross-functional teams in a fast-paced, iterative environment.