✨ About The Role
- The Senior Marketing Operations and Demand Generation Manager will develop and implement strategies to generate leads and revenue for Snapdocs.
- This role involves working closely with the Marketing, Sales, and BI teams to align efforts and leverage data and analytics.
- The candidate will manage and maintain the company website, focusing on SEO optimization and development.
- Executing and optimizing paid advertising campaigns, including LinkedIn, display, and native ads, is a key responsibility.
- The manager will publish and monitor social media channels to drive engagement and increase brand visibility.
- Weekly reporting on marketing metrics and key performance indicators (KPIs) will be required to track progress.
- The role includes managing vendor relationships and contracts, holding ongoing meetings and strategy discussions.
- The candidate will utilize data and analytics to measure the effectiveness of demand generation initiatives.
- Identifying areas for improvement based on performance metrics will be a critical part of the job.
⚡ Requirements
- The ideal candidate has proven experience in demand generation, lead generation, or digital marketing roles.
- A strong understanding of marketing automation tools and platforms, preferably Hubspot, is essential for success in this role.
- Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions is crucial.
- Experience managing websites, including SEO optimization and basic development tasks, is highly valued.
- The candidate should have demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms.
- Excellent analytical and problem-solving skills are necessary to identify areas for improvement.
- Strong written and verbal communication skills are important for effective collaboration with team members.
- The ability to work independently and manage multiple projects simultaneously is essential for this position.
- Experience with vendor management and contract negotiations is a plus.
- A bachelor's degree in marketing, business, or a related field is required.