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Senior Marketing And Strategy Analyst
Develop and improve internal models for marketing attribution and media mix analysis.
San Francisco, California, United States
Senior
1 week ago
✨ About The Role
- The role involves serving as a strategic advisor to the Korea GM and US-based leadership, providing data-driven insights for strategic planning.
- The candidate will manage the reporting of key marketing metrics and collaborate with cross-functional stakeholders such as finance and product teams.
- Developing analyses, dashboards, and reporting to measure the effectiveness of various marketing strategies across the funnel is a key responsibility.
- The position requires improving internal models for attribution, media mix, and LTV forecasting.
- The role will require quarterly travel to Korea to engage with the market directly.
âš¡ Requirements
- The ideal candidate will have a minimum of 5 years of experience using analytics to drive key business decisions, particularly in a marketing context.
- Proficiency in Korean is essential, as the role requires strong communication and partnership with stakeholders in the Korean market.
- A strong technical background is necessary, with significant experience in SQL and visualization tools like Amplitude or Mode.
- The candidate should possess a solid understanding of statistical analysis and experimentation design, including techniques like regression.
- Experience in running marketing experiments to optimize the marketing funnel is crucial, including A/B testing and CRM sequencing.
Senior Marketing And Strategy Analyst
San Francisco, California, United States
Marketing
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