✨ About The Role
- The role involves applying various analytics methods to gain insights into marketing aspects, including multi-touch attribution modeling and predictive lead scoring.
- The candidate will consolidate diverse facts and findings into compelling narratives applicable across the company.
- Advocating for data-informed decisions by partnering with key stakeholders and senior leaders is a key responsibility.
- The position includes identifying and implementing improvements within the Data team by standardizing processes and providing mentorship.
- The successful candidate will actively contribute to team collaboration and culture within a growing team of analysts.
âš¡ Requirements
- The ideal candidate has extensive experience with B2B marketing analytics, particularly in paid acquisition and attribution.
- Proficiency in writing sophisticated SQL is essential, with a preference for well-architected data models and optimized query performance.
- Strong verbal and communication skills are necessary to articulate the rationale behind data-driven decisions and their business impact.
- The candidate should be adept at expediting projects and favoring rapid, incremental development while solving short-term obstacles.
- A structured approach to handling ambiguous exploratory analysis is crucial, balancing thoroughness with a minimum viable product mindset.
- Experience as a technical lead or manager is a plus, indicating leadership capabilities within the data team.