✨ About The Role
- The role involves applying various analytics methods to gain insights into marketing aspects, including multi-touch attribution modeling and predictive lead scoring.
- The successful candidate will consolidate diverse findings into compelling narratives applicable across the company.
- Advocacy for data-informed decisions is a key responsibility, requiring collaboration with key stakeholders and senior leaders.
- The position includes identifying and implementing improvements within the Data team by standardizing processes and providing mentorship.
- The candidate will join a growing team of analysts and actively contribute to team collaboration and culture.
⚡ Requirements
- The ideal candidate has extensive experience with B2B marketing analytics, particularly in paid acquisition and attribution.
- Proficiency in writing sophisticated SQL is essential, with a focus on well-architected data models and optimized query performance.
- Strong verbal and communication skills are necessary to articulate the rationale behind data-driven decisions and their business impact.
- The candidate should be adept at expediting projects and favoring rapid, incremental development while solving short-term obstacles.
- A structured approach to handling ambiguous exploratory analysis is crucial, balancing thoroughness with a minimum viable product mindset.