✨ About The Role
- The Senior Digital Marketing Manager will be responsible for managing and optimizing Google Ads campaigns.
- This role will involve executing campaigns across Google Search, YouTube, Performance Max, and Demand Gen.
- The candidate will need to proactively monitor campaign performance and implement optimizations to improve results.
- Monitoring lead quality and adjusting conversion signals and bid strategies will be key responsibilities.
- The role requires collaboration with cross-functional teams to develop effective landing pages that enhance campaign results.
- Regular revisions of bid strategies, campaign structures, and spend efficiency will be part of the job.
- The candidate will need to stay updated on competitive trends and the evolving Google search landscape to maintain campaign effectiveness.
âš¡ Requirements
- The ideal candidate will have over 5 years of experience in running paid acquisition campaign strategies.
- A deep expertise in managing B2B campaigns specifically in Google Ads is essential for success in this role.
- The candidate should have a proven track record of improving efficiency and volume from Google Search campaigns.
- Strong knowledge of keyword research, bidding strategies, and conversion event optimization is required.
- A proactive approach to monitoring performance and adjusting tactics is crucial for making campaigns successful.
- Excellent written and verbal communication skills are necessary to effectively collaborate with cross-functional teams.
- The candidate should be a self-motivated team player who is committed to contributing to the company's growth.