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Paid Marketing Specialist - Remote Eligible
Own and optimize the paid search program to drive customer acquisition.
Remote
Junior
1 month ago
✨ About The Role
- The Paid Marketing Specialist will own the paid search program across platforms like Facebook and Google.
- The role involves collaborating with product, customer support, and business operations to enhance the advertising program.
- The candidate will be responsible for developing KPIs to measure conversion rates, cost per conversion, and ROI.
- Regular data-driven updates will need to be delivered to leadership, highlighting wins, challenges, and requests.
- The position requires collaboration with cross-functional teams for product launches and ongoing growth initiatives.
- The role is focused on optimizing campaign performance and increasing overall impact.
- The candidate will have the opportunity to make a significant impact on the trucking industry through their work.
âš¡ Requirements
- The ideal candidate will have a bachelor's degree or equivalent practical experience.
- A successful applicant will possess 1-3 years of experience working at a software or SaaS company.
- Experience with common paid search platforms such as Facebook Ads and Google Ads is essential.
- The candidate should have a proven track record of measuring campaign successes and making data-driven decisions.
- Familiarity with user acquisition and re-engagement strategies in a mobile app environment is preferred.
- The individual should be comfortable collaborating cross-functionally with teams such as Engineering, Sales, and Operations.
- Experience running A/B tests and contributing to go-to-market functions is a bonus.
- A proactive attitude and eagerness to help grow the company from 0-1 will be crucial for success.
Paid Marketing Specialist - Remote Eligible
Remote
Marketing
Job is no longer active
About TrueNorth
TrueNorth gives truckers a single place to manage their business.