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VP/SVP of Marketing & Growth - Remote Eligible
Create a unified customer experience that drives marketplace transactions and revenue growth.
BostonRemote
Expert
1 month ago
✨ About The Role
- The role involves defining and executing an omnichannel marketing plan, segmentation, and modeling to drive growth.
- The VP/SVP of Marketing will oversee the execution of growth marketing strategies to effectively engage the target audience.
- The position requires developing and articulating Vendr’s marketplace value proposition and ensuring alignment with the overall marketing strategy.
- The candidate will create visually appealing marketing collateral and enhance user engagement through effective design.
- The role includes developing comprehensive communication strategies that encompass PR, content marketing, and social media.
- The individual will be responsible for executing SEO and SEM strategies to improve organic search visibility and drive paid search performance.
- Regular monitoring, analysis, and reporting on campaign and KPI performance will be part of the responsibilities.
- The candidate will lead a high-performing marketing team, guiding and mentoring team members.
- Management of the marketing technology stack and budget to achieve customer and transaction growth targets is also required.
⚡ Requirements
- A bachelor's degree in Marketing, Business, or related fields is required, with an MBA preferred.
- The ideal candidate will have a minimum of 10 years in pivotal marketing roles and at least 5 years of marketing leadership experience.
- Experience with marketplaces, particularly within the software industry, is essential for success in this role.
- The candidate should possess proven success in growth marketing and marketplace-focused roles.
- Strong analytical skills are necessary, with the ability to distill data into actionable strategies.
- The individual should have a comprehensive understanding of user funnels, onboarding processes, and retention strategies.
- Proficiency with contemporary marketing tools and technologies is expected.
- Stellar communication and partnership skills are crucial for collaboration across teams.
- The candidate should demonstrate innate leadership qualities, with a focus on nurturing and inspiring teams.
About Vendr.com
Vendr is changing how companies find, buy and manage SaaS.