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Lifecycle Marketing Manager - Remote Eligible

Map out customer journeys to enhance engagement and retention for self-serve users.
Remote
Mid-Level
4 weeks ago

✨ About The Role

- The Lifecycle Marketing Manager will be responsible for developing and implementing lifecycle marketing strategies tailored to both PLG and SLG growth motions. - This role involves mapping out the customer journey for self-serve and sales-assisted users, identifying key touchpoints to enhance engagement and retention. - The candidate will develop and execute targeted multi-channel campaigns, including email, in-app messaging, webinars, and content marketing. - Customer segmentation will be a key focus, leveraging data to personalize messaging and offers to drive higher engagement and conversion rates. - Collaboration with Sales, Product, Customer Success, and Analytics teams is essential to align marketing initiatives with overall business goals. - The role includes monitoring campaign performance and key metrics to continuously test, optimize, and improve lifecycle marketing efforts. - Strategies to improve customer retention, reduce churn, and increase upsell/cross-sell opportunities will also be developed and managed.

⚡ Requirements

- The ideal candidate will have 4-6 years of experience in lifecycle or growth marketing, particularly in a B2B SaaS environment. - A strong understanding of Product-Led Growth (PLG) and Sales-Led Growth (SLG) models is essential, including the ability to market to both self-serve and enterprise customers. - Proven experience in executing data-driven marketing campaigns that yield measurable results is crucial for success in this role. - Hands-on experience with marketing automation tools such as Marketo and HubSpot, as well as CRM platforms like Salesforce, is required. - Excellent analytical skills are necessary to translate data into actionable strategies that enhance customer engagement and retention. - Strong project management and communication skills are important for effective collaboration across various departments. - A customer-obsessed mindset and a passion for delivering exceptional user experiences will contribute to the candidate's success at Vidyard.
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Lifecycle Marketing Manager - Remote Eligible
Remote
Marketing
About Vidyard
Video for business.