✨ About The Role
- The Lifecycle Marketing Manager will be responsible for developing and implementing lifecycle marketing strategies tailored to both PLG and SLG growth motions.
- This role involves mapping out the customer journey for self-serve and sales-assisted users, identifying key touchpoints to enhance engagement and retention.
- The candidate will develop and execute targeted multi-channel campaigns, including email, in-app messaging, webinars, and content marketing.
- Customer segmentation will be a key focus, leveraging data to personalize messaging and offers to drive higher engagement and conversion rates.
- Collaboration with Sales, Product, Customer Success, and Analytics teams is essential to align marketing initiatives with overall business goals.
- The role includes monitoring campaign performance and key metrics to continuously test, optimize, and improve lifecycle marketing efforts.
- Strategies to improve customer retention, reduce churn, and increase upsell/cross-sell opportunities will also be developed and managed.
⚡ Requirements
- The ideal candidate will have 4-6 years of experience in lifecycle or growth marketing, particularly in a B2B SaaS environment.
- A strong understanding of Product-Led Growth (PLG) and Sales-Led Growth (SLG) models is essential, including the ability to market to both self-serve and enterprise customers.
- Proven experience in executing data-driven marketing campaigns that yield measurable results is crucial for success in this role.
- Hands-on experience with marketing automation tools such as Marketo and HubSpot, as well as CRM platforms like Salesforce, is required.
- Excellent analytical skills are necessary to translate data into actionable strategies that enhance customer engagement and retention.
- Strong project management and communication skills are important for effective collaboration across various departments.
- A customer-obsessed mindset and a passion for delivering exceptional user experiences will contribute to the candidate's success at Vidyard.