✨ About The Role
- The Product Marketing Manager will partner with the Manager of Product Marketing to develop and execute go-to-market strategies for product launches and beta testing.
- This role involves defining and refining product positioning and messaging to clearly articulate the value proposition and key benefits.
- Conducting market research, including competitive analysis and customer segmentation, will be a key responsibility.
- The manager will create sales enablement materials in collaboration with the Sales Enablement team to support the sales team.
- The role includes gathering and analyzing feedback from customers and the sales team to continuously optimize messaging and strategies.
⚡ Requirements
- The ideal candidate will have over 4 years of experience in product marketing, particularly in the B2B SaaS industry.
- Strong skills in developing product positioning and messaging that resonates with target customers are essential.
- Experience collaborating closely with sales and R&D teams to create effective sales enablement materials is crucial.
- The candidate should possess strong analytical skills and be comfortable making data-driven decisions to optimize marketing strategies.
- Excellent communication and collaboration skills are necessary to work effectively across various teams and departments.