✨ About The Role
- Develop the foundation for implementing B2B content marketing strategies at Figma
- Drive content narrative themes for integrated Demand Generation campaigns
- Collaborate with Field Marketing, Product Marketing, and Executive team to create presentation narratives and scripts for events
- Manage relationships with partners to co-create shared narratives for reaching new audiences and markets
- Create alignment with sellers, provide enablement for content campaigns, and develop a philosophy of measurement and reporting for content performance as a demand channel
âš¡ Requirements
- Experienced professional with a background in B2B and Sales functions, collaborating closely with Demand Generation teams to drive successful outcomes
- Skilled in developing compelling narratives across various channels and creating executive presentations for events and webinars
- Ability to work with multiple product SKUs and educate accounts on the value of higher product tiers
- Strong passion for storytelling and aligning content marketing strategies with brand voice and thought leadership perspectives
- Proven track record of supporting high revenue generating channels and driving conversion across the sales funnel