✨ About The Role
- The role involves planning and implementing comprehensive product launch and go-to-market strategies for bitcoin mining products.
- The candidate will collaborate with cross-functional teams to ensure seamless and successful product launches.
- Developing and refining product positioning and messaging to drive market differentiation is a key responsibility.
- The job includes leading the strategy and development of key content marketing initiatives across various channels.
- Conducting end-to-end user research activities and nurturing relationships with key opinion leaders in the industry is expected.
- Monitoring and analyzing key performance indicators for marketing initiatives will be part of the role.
- The position offers the autonomy and speed of working in a startup environment while being supported by Block's larger ecosystem.
âš¡ Requirements
- The ideal candidate has a Bachelor's Degree in Marketing, Business, Communications, or equivalent professional experience.
- A minimum of 5 years of experience in product marketing, particularly in fintech, crypto, or hardware sectors, is essential.
- The candidate should have a proven track record of successfully planning and executing product launches and go-to-market strategies.
- Strong analytical skills are necessary to track and interpret key performance indicators effectively.
- Excellent communication, collaboration, and project management skills are required to manage multiple initiatives simultaneously.
- A deep passion for the Bitcoin ecosystem and a strong understanding of its market and community will contribute to success in this role.
- Experience in both B2C and B2B marketing is highly valued.