✨ About The Role
- Responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s core platform capabilities and integrations
- Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s core platform capabilities and integrations
- Develop platform-wide narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
- Partner with internal teams and partners to create compelling content that generates pipeline and accelerates sales, including one-pagers, sales pitches, webinars, blogs, whitepapers, and customer stories
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and identify areas for improvement
âš¡ Requirements
- Experienced product marketing professional with at least 4 years of experience in a fast-paced B2B SaaS company, able to lead and execute go-to-market strategies and sales enablement programs
- Strong communicator with exceptional skills in messaging, positioning, and content creation, capable of building relationships with cross-functional teams and stakeholders
- Skilled in data analysis and deriving insights to influence strategic proposals, with a track record of managing multiple projects simultaneously and meeting deadlines
- Bachelor's degree or higher in a related field of study, with nice-to-have qualifications including domain knowledge in B2B procurement, finance, or workflow management
- Ability to work independently and collaboratively, with an underdog mindset and a commitment to diversity and inclusion in the workspace